It is probably safe to say that anyone who uses the internet regularly today has at least heard of Google. For those few who have not, Google is an internet search engine that has grown tremendously and is known as a trendsetter among its peers. Google has improved its functionality and searching capabilities. It is big enough to go so far as to impact the way many websites approach search engine optimization. Google is also known for its many applications, including Gmail, Google Calendars, AdWords, Google Maps and more. There is not much that Google can not do online. Today, Google is a multinational public corporation. The company’s investments are focused primarily in cloud computing, advertising and internet search technologies.
Google may be a behemoth now, but it had modest beginnings. In January of 1996, Stanford University students Larry Page and Sergey Brin began a research project nicknamed BackRub. Brin and Page wanted to improve the way search engines worked. The result was PageRank, which determined a website’s relevance based on quantity of pages, importance and back links to the original website. The Google domain was officially registered on September 15th, 1997. Nearly a year later on September 4th, 1998, Google was incorporated.
There are many reasons that Google is unique. The company is constantly striving to provide innovative, groundbreaking updates to the standard internet search. Google uses sophisticated components to improve the quality of its search results. Google is also associated with the company’s many other endeavors, which are available as applications throughout the internet.
Most people can recognize the famous Google logo, which features the company’s name in colorful letters. Throughout the year, Google sometimes adds a fun or meaningful banner that incorporates the original Google logo but says something about a special holiday, memorable event or season. Each Google related page usually includes a white background with the company’s logo featured prominently. The main search page includes no clutter and a handful of helpful navigation links for users who want to refine their search.
A new user can register for a Google account by clicking the blue “Sign In” link nestled in the upper, right hand corner of the homepage. A bold blue “Create an account now” link can be found along the right hand side of the following page. This directs the user to the “create an account” form. The form asks for a current email address, password, default homepage option, location, date of birth and word verification. The user is advised that by submitting their information they are agreeing to Google’s terms of service. The next page advises the user to check the email address they provided for a verification email sent by Google. This must be accessed to complete account registration.
Google is available to anyone for free. Users do not need an account to use the search engine. Creating an account gives users access to numerous Google applications, many of which are completely free. These include Gmail, Google Maps and Google Calendars. There are a handful of applications that may require payment, but these are optional and not required to maintain a Google account.
Google can appeal to almost anyone. The search engine function is very effective and can find anything the user needs to locate. Each Google application has its own use which may or may not appeal to individual users.